We designed and built a bespoke U.I that mirrored a young person’s social interactions, showing how they traverse the online realm and how easy it is to fall into harmful content. We populated the platform with a mix of normal and toxic content, from actors posing as toxic influencers, to set designs authentically bringing to life different genres of online content.

With bespoke sound design and integrated haptic vibrations to demonstrate how addictive apps keep kids hooked, the Algorithm of Disrespect is an authentic and realistic window into our kids' online world.